OK, I guess it's possible that this isn't what it looks like. But as far as I can tell this is based on a real press release really sent by MTV. And it was sent to video game journalists. And all the MTV contacts listed on the press release are MTV Games folks. I'm having a hard time imagining another explanation other than this is exactly what it appears to be.
For a couple of reasons: -MTV pulls off another groundbreaking-ish move -musta been expensive; i'd like to see the contract -they are teaching another generation what a melody is! :P /snark
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